Transmedia is the form of telling multiple stories over multiple mediums that fit together to tell one huge dynamic story. An example of something that uses transmedia to it’s advantage is the Batman franchise.
The Batman franchise began as a comic series; now Batman is a an easily recognisable brand. It is available in the form of tv shows, various movies and trilogy’s, clothing, accessories and costumes. The simple symbol of the bat has become a huge signifier for the brand that establishes meaning to consumers.
The Batman franchise transmits key information and messages, transcends the message over multiple platforms and transcends audiences into a world that is much greater than just the one story. Fans become immersed in the world and story of Batman.