What is Media Convergence?

Media convergence is the merging of many media sources into a digital platform; Henry Jenkins defines it as “the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences. (2006) So basically since the introduction of the Apple iPhone and various other smartphones there has … Continue reading What is Media Convergence?

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Media Texts & Semiotics

Buchanan defines semiotics as the study of signs and symbols being that a sign can be represented or associated with anything that has meaning for a particular individual. (2010) A sign only symbolises a meaning when an individual associates it with something, which requires previous knowledge or experience and also has a great deal to do with their … Continue reading Media Texts & Semiotics